📔Guide

Welcome to the comprehensive guide to weeklee.ai's brand identity.

This guide is designed to provide you with all the necessary information to understand and utilize our brand assets correctly. Our brand is more than just aesthetics; it's a reflection of our commitment to making scheduling and planning as efficient and intuitive as possible. By adhering to these guidelines, you help maintain the integrity and consistency of our brand.

Brand Voice

Weeklee.ai's voice is approachable, informative, and empowering. We aim to inspire confidence in our users, enabling them with tools and insights to manage their time effectively. Our clear and concise communication focuses on the value and benefits our users gain from our service. We encourage optimism and possibility, reflecting our innovative approach to solving everyday challenges.

Key Attributes:

• Approachable: We're here to help, offering support and guidance.

• Empowering: Encouraging users to take control of their schedules with confidence.

Our Fonts

Logo Typeface: Quicksand Semibold

Quicksand Semibold is the typeface chosen for the weeklee.ai logo, reflecting our friendly and accessible brand personality. Its rounded forms and clean lines convey a sense of reliability and innovation.

Text Typeface: Geomanist

For body text, headings, and other textual elements, we use Geomanist. This typeface complements Quicksand by providing a sleek and modern appearance that is easy to read and professional.

Usage

• Logo: Always use Quicksand Semibold for the logo. Do not alter the logo font.

• Text: Use Geomanist for all other textual content to ensure readability and brand consistency.

Our Colors

Primary Color: Indigo-500

• Hex: #6366f1

• Use: Our primary brand color is a vibrant indigo, symbolizing creativity, wisdom, and trustworthiness. It's used in our logo, website, and key brand materials to create a distinctive and cohesive look.

Applying Our Brand Colors

When using our primary color, ensure it is used prominently in designs to maintain brand recognition. It should be complemented by neutral backgrounds and accents to create a visually appealing and effective design.

Logo Usage

The logo is the primary visual element of our brand. It must be displayed clearly and consistently across all platforms and materials.

Dos:

• Maintain the original color and composition.

• Ensure legibility by keeping the logo unobstructed.

• Use the logo size and placement as recommended in this guide.

Don'ts:

• Do not alter the logo color outside of the brand palette.

• Avoid distorting or warping the logo proportions.

• Do not overlay the logo on busy or high-contrast backgrounds that impair visibility.